翻訳と辞書 Words near each other ・ Organizational structure of Jehovah's Witnesses ・ Organizational structure of the Central Intelligence Agency ・ Organizational structure of the United States Department of Defense ・ Organizational studies ・ Organizational Systems Security Analyst ・ Organizational technoethics ・ Organizational theory ・ Organizational unit (computing) ・ Organizational-Activational Hypothesis ・ Organizational-dynamic game ・ Organizationally unique identifier ・ Organizations in MacGyver ・ Organizations of Alias ・ Organizations of the Dune universe ・ Organizations of the Iranian Revolution ・ Organization–public relationships ・ Organizatsia na Bulgarskite Skauty ・ Organizatsiya Ukraïns'kykh Skautiv ・ Organização Mineira de Transportes Aéreos ・ Organizações Paulo Octávio ・ Organizația Națională a Scouților din Moldova ・ ORGANIZE ・ Organize-it ・ Organized (album) ・ Organized Community of Anarchists ・ Organized crime ・ Organized crime (disambiguation) ・ Organized Crime (Mambo Kurt album) ・ Organized Crime Agency of British Columbia ・ Organized Crime and Corruption Reporting Project Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Organization–public relationships ： ウィキペディア英語版 Organization–public relationships Organization–public relationships is a key concept in public relations research. The emergence of relationship management theory as a new paradigm for public relations increases scholars’ argument about the essence of public relations—what it is and what is its value within the organizations and to the greater society. The relationship paradigm provides a framework to explore the linkage between public relations efforts and its outcomes. The notion that relationships ought to be at the core of public relations research was first advocated by Mary Ann Ferguson in 1984. Since then, the relational perspective has emerged as a major area for theory development in public relations. ==First scholar to suggest OPRs as an area of study in public relations== As the first scholar to study general theory development in the field of public relations, Mary Ann Ferguson (1984) investigated the main foci in public relations research. By conducting a content analysis of 171 abstracts or articles published in the ''Public Relation Review'' over a period of nine years from 1975 to 1984, Ferguson identified three overall foci that guided public relations research: social responsibility and ethics; social issues and issue management; and public relationships. Based on the three foci, Ferguson predicted that the area of public relationships is the most potential area for theory development in public relations. Thus, she asserted that the matter of relationships between an organization and its key publics should be the central unit of the study of public relations research. Ferguson presented her findings to the Public Relations Division at the 1984 annual convention of the Association for Education in Journalism and Mass Communication in Gainesville, Florida. Although her paper has been widely cited later on, it was never published. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Organization–public relationships」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.